Watch as we pull back the curtain and fully reveal every part of a successful Shopify brand...
From the product selection, to the store design, the ads, the fulfillment, and everything in between.
Welcome To Shopify Blueprint
Welcome to the first lesson of the Shopify Blueprint. In this lesson, Head of Shopify Josh Bak explains the outline of the program, reveals his background with eCommerce, and preps you for a successful mindset.
Here’s what he covers:
In this lesson, Josh briefly gets into the nitty-gritty about the terms and conditions of this program.
He warns on the following:
Mindset: Why People Fail
In this lesson, Josh dives into the importance of mindset and why so many people in eCommerce fail before they even start. He provides an outline for the ideal eCommerce mindset, backed by personal experience as a seller and mentor.
Here’s what he covers:
Josh reveals self-reliance as the key difference between those who find success and those who find failure. A thriving eCommerce brand is not served to you on a silver platter, you must work for it.
In this video, Josh explains why the quickest way to end your entrepreneurial journey is taking uncalculated risk. With an added emphasis on product selection, he encourages thoughtful and calculated risk in every stage of the journey.
Story Time: From Zero to $850K With One Store
In this video, Josh shares his background and life before he found success in ecommerce. He then transparently dives into his ecommerce journey from it’s start to today, showing real screenshots of brand sales.
How I Found This Product
In this video, Josh describes all the stages from the initial product idea to actually making it a reality, including what things hinted that it would be a success.
Key Lessons From This Business
Ecommerce is all about learning and improving as you go. In this video, Josh reveals the top three things that he learned from building this brand.
These three main principles are:
Key Product Selection Criteria
In this video, Josh breaks down the product selection criteria he’s personally used to skyrocket all 5 of his businesses. He provides the 10 following questions to work through as you’re looking for a product:
The Best Product Research Methods & How to Validate Success
In this follow-along video, Josh walks you through four specific product research stages he personally follows: AdSpy/BigSpy, Google Trends, JungleScout and Facebook Ad Library. He greatly encourages students to take their time in each of these stages to find a long-term successful product.
What he covers:
Building Out The Front End Of Your Store
In this video, Josh reveals his brand website and walks you through exactly how to build out your own sales page to capture customers. Tapping into the psychology and mindset of the customer, he explains the perfect workflow to drive them towards a purchase.
What he covers:
Building Out Design Assets For Your Store
In this video, Josh gets into the nitty-gritty of branding your product. You need to have a clear vision of your brand that is consistent throughout product, packaging, website, etc. He emphasizes the importance of a premium look and feel to build immediate trust with potential customers.
Creating Legal Policies For Your Store
In this video, Josh walks you through Shopify’s templates for building out the legal backend of your store. Including refund policies, terms of service and shipping policies.
How To Take Beautiful Product Images
Amazing product images are really the key to a trustworthy eCommerce store. In this video, Josh reveals the perfect combo of product images to display on your site: Ecommerce, lifestyle, and unboxing. With many ‘pro tips,’ he walks you through exactly what you need.
How To Optimize Your Store's Backend For Profit (LTV Optimization)
Josh reveals his ‘money printing’ backend where he’s seen ROI’s of over 800%. He stresses the importance of building out highly structured SMS and Email backend & walks you through the following campaigns:
Building A Robust Marketing Funnel For Max Profits (AOV Optimization)
In this video, Josh dives into his strategy for optimizing and increasing average order value. He taps into consumer psychology to explain the effectiveness of his pre-purchase, post purchase and thank you page upsells. Josh believes that to grow a business you either get your customers to pay more per transaction (average order value) OR you get your existing customers to buy more frequently (lifetime value of a customer). If you’re able to do both…well, enjoy the ride.
Do your tests and don’t push too hard or aggressively.
Must WATCH Don't Make This Beginner Mistake and Lose $$$
Josh shares some words of wisdom for you BEFORE you start running ads. He stresses the importance of preparation and not getting emotionally attached to a certain product. A lot of students get emotionally attached and as a result actually overspend on a product that should not be invested in. Rather Josh talks about understanding the results of your testing, if something isn’t working, why not? That’s a key job of a media buyer.
Live Ad Account Walkthrough ($0 to $850K Sales In 12 Months)
Josh unveils his entire Facebook Ads structure, including spend versus revenue amounts, alongside his exact campaign structure. He summarizes the Facebook Ad process into three main phases: Audience testing, Creative Testing, Controlling/Consolidating Campaigns.
He also covers:
Setting Your KPI's For Success
In this video, Josh explains the ins and outs of tracking and understanding Ad metrics. He walks you through his own shareable spreadsheet and establishes the key metrics, including Break Even Point (BEP) and Return on Ad Spend (ROAS). You’ll learn when to shut off an ad that’s wasting money, versus when to increase spend on an ad that’s profitable.
Preparing Your First Set Of Ads
In this video, Josh dives into the real purpose of an ad. The common misconception amongst beginners is that they should be selling their product in the ad itself. This is incorrect, the main purpose of the ad is to hook customers away from their daily lives and consider learning more about the product that is being advertised. The general formula that Josh likes to use is the following:
Five part Ad formula:
Finally, Josh dives into his ad account to show how he applies the following in his own ads that he used for this case study store. You will also see how these are just formulas that can be adapted and tested based on new ideas and these core principles.
How To Breakthrough Plateaus in Daily Sales
In this video, Josh dives even further into scaling with Facebook ads, and reveals the impromptu strategy he personally used to jump from hundreds to thousands in daily revenue. He stresses that there’s no ‘black and white' ad strategy for success - you have to run your own tests to find what works.
In this video, Josh explains how to automate and centralize your customer service to save time and ensure amazing customer experiences. He walks through his platform of choice, Gorgias and gives tips for hiring virtual assistants. Amazing customer service will separate you from the competition, so it’s important to get it right from the beginning.
Managing Cash Flows + Smart Business Financing
Restricted cash flow is a common roadblock for eCommerce entrepreneurs - especially those with lower starting budgets. In this video, Josh quickly discusses how to maximize your cash flow through business credit cards and other strategies.
BONUS: Important Lessons For Success
In this final video, Josh reveals a more painless way to start your eCommerce journey - the Ecom Freedom Shopify Course. This course gives you every single detail needed to be successful on Shopify with 50+ hours of videos - PLUS unlimited mentorship from Josh himself. Josh not only does live calls every single week, but students can message him anytime with questions. You’ll also gain access to our exclusive facebook community, where you can network with other successful students and get motivation to push on.
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